Kansas Jay Hawks

Understanding the Marketing Environment

Background

The Kansas Jay Hawks are a collegiate basketball team located in Lawrence, Kansas. In existence since 1898; the Jay Hawks have been of the most successful programs having won three national championships and an overall record of 2101–812 (.721).

Phog Allen Fieldhouse

Jay Hawk Greats

MyTicketLine - Phog Allen Field House

Competition

Brand Competitors

Big image
2014-15 K-State Men's Basketball | Intro Video

Technology

94-Fifty Basketball Tracker

Program that uses special net, ball, and app to track everything from shots made, the angle of entry, and number of dribbles taken.
Big image