The Importance of Design
What makes design important in our society?
Where is design applied and used?
Design can be seen anywhere, from the clothes you buy, to the juice box your kids drink. When creating a design, or packaging for an item, the designers have to think about what to put on the artwork. The have to incorporate different techniques in order to acquire input from their customers and clients.
One of the most important aspects of design is the color. Certain colors can bestow emotions upon the customer. Depending on the different styles, and different hues of the color, the emotion can change within the customer.
Different colors do different things:
Red- Red can inspire a sweet, innocent feel when mixed with a white.
Red can also inspire a more darker emotional feel when mixed with a black.
Green- Lighter greens can demonstrate harmony, and nature.
Darker greens can represent stability, and safety.
Blue- Lighter blues can show serenity, peace and security.
A darker hue of blues can actually suppress a person's appetite.
Purple- Lighter shades are smooth and feminine, and can cause a romantic feel.
Darker shades have a heavier feel and can feel instability and uneasiness.
Yellow- Light yellows happiness, joy and freshness.
Dark hues of yellow are usually associated with cation.
White- While colors are one of the purest colors. White colors can mean clarity, cleanliness, and openness.
Black- Black is the other of the pure colors, or lack of color. Black can mean power, elegance, and mystery.
Warm colors can be inviting, happy and cozy. These colors can make spaces seem particularly smaller because warm tones can advance, creating a cozy feel. Warm colors can create an active response in the brain and bring feelings of excitement, passion and sometimes anger, and sometimes hunger. Warm colors consist of various reds, oranges, and yellows.
Cooler color choices, considered calming and soothing, are somewhat recessive and can make spaces feel a little more open than they are. Cool hues bring about a more passive reaction in the brain and can make a person feel pleased, relaxed or even subdued. Cool colors consist of various blues, greens, and purples.
The Color Spectrum
The color spectrum is a guide, to some degree, of how colors should be used. It shows opposites of colors, and even colors that can and cannot be combined. The color spectrum shows all the various combinations of color.