By Cole Palmer
Premium Item giveaways
Example: Going to a Rangers game and getting a free bobble head
Contest and Sweepstakes
Example: going to a Cowboys game and entering for a chance to win an autographed Dez Bryant jersey.
Example: Chick Fil-A giving out nuggets during the Chick Fil-A bowl.
Point of Purchase Displays
Example: Big League Chew at the checkout counters at Dick's
Example: a company promoting and selling a product at a college football bowl game.
Example: Papa John's handing out coupons at a Cowboys game