Sales Promotion
By Cole Palmer
Premium Item giveaways
Premium Item giveaways are when you buy a ticket to a game and you get a free item when you arrive at the game courtesy of the team.
Example: Going to a Rangers game and getting a free bobble head
Contest and Sweepstakes
Contests and Sweepstakes are when you go to a game and you can enter for a chance to win something such as an autographed jersey or picture.
Example: going to a Cowboys game and entering for a chance to win an autographed Dez Bryant jersey.
Sampling
Sampling is when a company gives a sample of their product during an event such as a game or concert.
Example: Chick Fil-A giving out nuggets during the Chick Fil-A bowl.
Point of Purchase Displays
Point of Purchase Displays are when companies put a product next to the checkout counter in a store.
Example: Big League Chew at the checkout counters at Dick's
Special Events
When a company uses an event such as a bowl game to promote a certain product.
Example: a company promoting and selling a product at a college football bowl game.
Couponing
A company giving out coupons to a discount on their product at games and concerts
Example: Papa John's handing out coupons at a Cowboys game