Commercial Research

Jason Heller

1. Dodge

Target Market:

Americans, middle-aged men, middle-income, strong-minded

Technique Used:

Transfer

[HD] Dodge Challenger - George Washington "Freedom" American Revolutionary War Ad

2. ASPCA

Target Market:

Animal lovers, others-first mentality, middle-aged, any income, United States

Technique:

Emotional

Sarah McLachlan SPCA Commercial

3. Nikon

Target Market:

Photographers, middle-income, young-middle aged, ambitious, optimistic

Technique Used:

Testimonial

Ashton Kutcher's Nikon Commercial - Celebrity Endorsement