Commercial Research
Jason Heller
1. Dodge
Target Market:
Americans, middle-aged men, middle-income, strong-minded
Technique Used:
Transfer
[HD] Dodge Challenger - George Washington "Freedom" American Revolutionary War Ad
2. ASPCA
Target Market:
Animal lovers, others-first mentality, middle-aged, any income, United States
Technique:
Emotional
Sarah McLachlan SPCA Commercial
3. Nikon
Target Market:
Photographers, middle-income, young-middle aged, ambitious, optimistic
Technique Used:
Testimonial
Ashton Kutcher's Nikon Commercial - Celebrity Endorsement