Media Training 2014:
Texas Academy Media Specialists
8:30-9:00 Multi-Media Overview
10 Mistakes (opportunities!) spokespeople often make with news and feature media
Presented by Meridan Zerner, MS, RDN, CSSD, LD
Texas Academy Communications Director at large
9:00 - 9:45 Print Proficiency - story ideas that work on paper
Q & A with Dallas Morning News writer Leslie Barker on where she gets her ideas, which ideas make it into the paper, how we can make a writer's life/interview easier and more.
Ms. Barker "covers health and fitness, which helps fulfill her mission of encouraging people to live a healthy lifestyle (with a few not-always-healthy sidetracks, of course)."
9:45-10 Walk and/or video break
10-11 What is Public Relations? Crafting a concise message
Learn more about the role of public relations versus marketing and how it can help us get the "dietitian as the expert" message out more effectively.
Presented by Cooper Aerobics Center PR and Marketing Dept.
11-12 Turn Up the Radio! Tips from behind the mike
12-1 Refuel!
1-2 Clear Communication on Camera!
Learn which pitches, press releases, props and plans result in a good TV segment...and what else we can do to get better bites...sound bites, that is!
Our expert, Dana Driver, is a seasoned news producer with KDFW, FOX 4 (2000 – Present - 14 years). Previously she worked for WFAA and KOTV.
2-215 Walk and/or video break
2:15 - 3:15 Expand Your Media Reach (co-presenter)
2:15-3:15 Expand Your Media Reach (co-presenter)
3:15 - 4 Make It Look Good! Tips from make-up expert Tina John
4-4:30 It's a wrap!
Email: mzerner@hotmail.com
Website: www.cooperaerobics.com
Location: Carter Room; 12200 Preston Road, Dallas, TX, United States
Phone: 214-336-4483