Media Training 2014:

Texas Academy Media Specialists

8-8:30 Rise n' Shine Breakfast

Fuel up for a fabulous day!

8:30-9:00 Multi-Media Overview

10 Mistakes (opportunities!) spokespeople often make with news and feature media

Presented by Meridan Zerner, MS, RDN, CSSD, LD

Texas Academy Communications Director at large

9:00 - 9:45 Print Proficiency - story ideas that work on paper

Q & A with Dallas Morning News writer Leslie Barker on where she gets her ideas, which ideas make it into the paper, how we can make a writer's life/interview easier and more.

Ms. Barker "covers health and fitness, which helps fulfill her mission of encouraging people to live a healthy lifestyle (with a few not-always-healthy sidetracks, of course)."

9:45-10 Walk and/or video break

10-11 What is Public Relations? Crafting a concise message

Learn more about the role of public relations versus marketing and how it can help us get the "dietitian as the expert" message out more effectively.

Presented by Cooper Aerobics Center PR and Marketing Dept.

2-215 Walk and/or video break

4-4:30 It's a wrap!

A final review of the day including goody bags and a sincere thank you for your presence and your commitment to the Texas Academy of Nutrition and Dietetics!