Albert Bandura

Background of Albert Bandura

1. Born December 4th, 1925 in Alberta, Canada.

2. Youngest of six children.

3. After high school Albert filled holes to protect the Alaska Highway, and this is where he developed a keen appreciation for the psychopathology of everyday life.

4. He attended the University of British Columbia in Vancouver, where his choice of majoring in psychology came by chance. He took the class, Psychology, to fill his schedule and became extremely interested in it.

5. In 1949, Bandura graduated with the Bolocan Award in Psychology, which is only given to the top student in psychology.

6. Then pursued graduate study at the University of Iowa. This is where he became interested in the behaviorist tradition and learning theory.

7. Received his Ph. D. in 1952.

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Description of Social Learning Theory

1. People learn through observation.

2. Children's behaviors are performed based on modeling others.

3 models

1.Live model-where an actual person is performing behaviors for the children.

2.Verbal instruction model-Telling of details or descriptions of a behavior.

3.Symbolic model-real or fictional character demonstration of behavior via movies or books.

4 modeling processes

1. Attention-these factors will help increase or decrease the amount of attention paid.

2. Retention-how well someone remembers something.

3. Reproduction-seeing if someone can reproduce the image.

4. Motivation-having a good reaction to imitate.

Examples of Social Learning Theory

Commercials such as Axe, Old Spice, and numerous different brands of shampoo use this theory to show how people are attracted to the person/people using their product.

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Experiments of Social Learning Theory

In the Bobo Doll Experiment, children would watch how adults treat a doll and the child would react the same as the adults. Children usually showed anger or violence towards the doll.

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Interesting facts about Albert Bandura

1. Albert teaches at Stanford.

2. He demonstrated that children learn new patterns of behavior by observing.

3. He also has social cognitive theory of human functioning.