Falls Jewelers

June Edition

Father's Day 2017

Want to find the perfect Father's Day gift? Come check out our newest line of men's jewelry and watches! We are now carrying SALESONE stainless steel men's bracelets, chains, and crosses, as well as new men's Citizen Eco-Drive watches.

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Falls Reflections


First of all, I want to start out by thanking you, our customers, for your continued patronage and support you have shown us for the past 26 years. The relationships we have made over that span of time are invaluable to our family, and we are looking forward to continuing to make and build new ones in the years to come.

The past month was a special time for our family and our business as both my sons are now officially a part of the Falls Jewelers staff. My oldest, Spencer, is approaching his third year in the business and has done exceptionally well since he arrived. He received a Business Management degree from UNC Charlotte and has played a vital role in the success Falls Jewelers has experienced in recent years. My youngest son, Caleb, is also now a full-time employee after graduating this year from UNC Chapel Hill with a degree in Strategic Communication. We are looking forward to his new and fresh ideas on how to communicate more efficiently with our customers through his advertising and marketing skills.

I invite you to come in and meet both of these fine young men who I am very proud to call my sons. I am confident you will enjoy the high level of personal service and expertise they bring to our store.

Enjoy your summer and don't forget that Father's Day is quickly approaching... (I'll take tickets to the PGA at Quail Hollow!)

With sincere thanks,

Sam Falls


Come see what's new!

In case you didn't know: The History of Rose Gold

"Russian gold" first surfaced in the jewelry industry during the 19th century. This pink-hued precious metal is what we now refer to as rose gold. During the Victorian era, both rose and yellow gold shared widespread popularity in fashion. Years later during World War II, platinum became an important metal needed for the war effort, so rose gold quickly came to define the "jewelry of the war."

In 2015, the rosy-pink precious metal, once known as "Russian gold," made a tremendous comeback in the jewelry world. The unique, yet classic look of rose gold caught the eye and imagination of jewelry designers across the globe. Even now in 2017, many fashion and bridal lines, such as Gabriel & Co., capitalize on the beauty and elegance of rose gold to make beautiful pieces of jewelry.

Source: The Charlotte Observer, Special Ad Section, April 22, 2017


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Come Visit Us!

Located in Afton Ridge across from Target!

Mon-Fri: 10 a.m. - 6 p.m.

Sat: 10 a.m. - 4 p.m.

Sun: Closed