Popular Forms of Sales Promotion
By Mathew Perez
Premium Item Giveaway
Ex. At an MMA event, the first 50 people to enter the venue receive a free copy of the new MMA video game.
Sampling, Point-of-Purchase Displays, Couponing
Sampling
A consumer is given a demo of a product to introduce them to it in hopes that they will buy the whole product later.
Ex. At a sports store free energy drink samples are given to customers in hopes they will like it and buy more.
Point-of-Purchase Displays
Advertising that is next to the merchandise it is promoting.
Ex. At a sporting goods store, there is a sign advertising the soccer balls and other equipment below it.
Couponing
Distributing discount coupons to consumers in order to promote a product.
Ex. A local sports store gives out coupons in order to attract people to their store.
Contest and Sweepstakes
Contest- A competition that people enter in order to win a prize
Sweepstakes- People enter a to win a prize, but must go through more promotional content from the sponsor.
Ex. People may enter a sweepstakes to enter a shopping spree, this promotes the sports company sponsoring the sweepstakes
Special Event
An event held in order to promote an organization, company, product, or service.
Ex. The Dallas Mavericks, in order to promote their team and organization, hold a basketball camp for kids in the summer.