The Chick-Fil-A User Experience

A PD Day to Heather Welch

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The Vanguard team had a choice during PD day of locations to attend to learn all about the "user experience". Some of these included: Civil Rights Museum, Delta Flight Museum, Football Hall of Fame, Chick-Fil-A Headquarters, and Microsoft.

I chose to go to Chick-Fil-A headquarters (Backstage Tour) near Hapeville to learn all about the history, beliefs and user experience (and how it is connected to the principles of Personalized Learning).

People Matter

From the moment I arrived at headquarters it was clear that CFA cares about its employees and customers' experience. It is evident in the little things like the security guard welcoming me by name and taking the time to ask about my day to personalized signs along the entrance welcoming each new CFA team member. Employees said "My Pleasure" to visitors and each other throughout the visit. This is evident at each and every Chick-Fil-A store too, where they call you by name to let you know your order is ready.

Strong Foundation

CFA is a company rooted in strong family focused beliefs. Founder, Truett Cathey believed his purpose was "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”


It really made me think about how we as educators (and as a system) could improve our user experience.
How can we connect to our customer(s) on a personal level?

How can we ensure our customer(s) have a positive experience?
What common beliefs do we have that translate into superior, personalized service?
How can we balance this user experience business model to one that connects to our service of preparing young people? They are our most important "business".

People make the difference. Just like CFA, Fulton can ensure a positive experience by knowing our customers and ensuring the best user experience.
I think we are on the path to exceptional user experience with personalized learning model.

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