An Integrated Approach to SEO
An Integrated Approach to SEO Marketing
Most budding or existing webpreneurs have heard the term SEO before. However, I will provide the meaning for the purpose of this article. Search Engine Optimization (SEO) is the organization of text or keywords, photos or videos on your website so that it gets found by the search engines when people are looking for information on your website’s theme or topic.
In order for your website to get discovered online it must show up in the search engine. The statistics show that 60% of a website’s traffic comes from the search engine. Of course, there are other ways to market your website, but why not capitalize on search engine mother load.
The first place to start to optimize your site for the search engine is to do some keyword research. There are many tools out there that can help with this namely, Google Keyword Analyzer and Wordtracker. Basically you want to find out what keywords or phrases people use most when searching for information about your website subject matter, products or services.
Many experts use variations of the above or more tactics than what is presented above. However, stay away from keyword overuse and take some time when doing your keyword research so you optimize for the right keywords for your website.
The integrated approach to SEO Marketing is to incorporate your keywords into your other marketing efforts so that you get relevant traffic to your website from different avenues. Here I will discuss 4 other marketing avenues to help integrate your SEO Marketing efforts:
1) Article marketing An effective way to market your website. Article directories have strong page rank and credibility with the search engines. So if you write articles and submit to the directories with a link or two back to your website, it helps your website to rank higher in the search engines. Most, if not all article directories have a section during submission where you can add keywords. Use the keyword phrases in this section that are most likely to be used to find your website based on your keyword research. https://bit.ly/2RcYrkD