Horizontal Mergers

by Graham Whittle

Definition of a Horizontal Merger

when one company buy out their competition

Quote from the Minoroty Business Development Agency on Horizontal Merger

"The goal of a horizontal merger is to create a new, larger organization with more market share"

Quote from Graham Whittle on Horizontal Merger

"I think a Horizontal Merger can be very successful and have a large pay-off if used properly."

What If Coke Bought Out Pepsi?

1.) What is a horizontal merger?

2.) Why would you buy out your competition?

1.) When one company wants to buy out their competition.

2.) So that there is less competition and the goal is to achieve a larger and better organization with better market share.