2015 Year in Review
The Best and Worst in Business and Entertainment
Marketing Top Three!
These three companies ranked 1, 2 and 3 in Marketing. In a marketplace filled with more products and services than any consumer can use, reaching your customers is critical. These three companies pulled out all the stops and rose above the rest!
The National Baseball Hall of Fame and Museum
The Baseball Hall of Fame and Museum was founded in 1939 and is a not-for-profit educational institution dedicated to preserving the history of the game, honoring its outstanding contributors, and connecting generation of fans. When you visit and become a member, you are asked to name your favorite team and player. All marketing materials that are sent to members include information and pictures that appeal to your favorites. This is a very clever way to personalize marketing material.
DraftKings is a fantasy sports website for major league sports. Started in 2007, DraftKings.com has become very popular. DraftKings appeals to sports fans and gamblers. In 2015, DraftKings came under attack for unregulated gambling. Fantasy sports will continue but gambling regulations will soon be placed on the industry.
Scott, Nate. "This is the beginning of the end for DrafKings and FanDuel." USAtoday.com. USA Today, 7 October 2015. Web. 10 January 2016. http://ftw.usatoday.com/2015/10/this-is-the-beginning-of-the-end-for-draftkings-and-fanduel.
The Government Employees Insurance Company was founded in 1936 and was for U.S. Government employees and members of the military but now provides insurance coverage to other customers. GEICO is one of the fastest growing auto insurers in the United States. Through years of branding, the GEICO Gecko is instantly recognized as the company's mascot. It was voted America's favorite advertising icon in 2005.
"GEICO Could save You Money, Time, and Worry." GEICO At A Glance. GEICO, 01 Jan. 2016.
Web. 10 Jan. 2016. <http://www.geico.com/>.
Baseball Hall of Fame
Personalized National Baseball Hall of Fame marketing.
This image was seen everywhere!
The GEICO Gecko. Geico's most recognizable logo.
Best Products of 2015
- iPhone 6s
- Fit Bit
Worst Products of 2015
- Takata Airbags
Top Movies of 2015
- Star Wars: The Force Awakens
Star Wars was EVERYWHERE! The anticipation around this movie was sure to make it a massive hit. The movie appeals to all ages. People old enough to remember the first movie were excited to see some old characters return. Young people who have watched the older movies or have only been exposed to the current hype were also excited. To ensure its' commercial success, Disney had many marketing tie-ins such as toys and clothing. However, they also had some more unique ones such as Subway, Duracell Batteries, Cover Girl Cosmetics, Fiat, and Hewlett Packard.
Tuttie, Brad. "These Are E Weirdest Marketing Tie-Ins for "Star Wars: The Force Awakens"" Time.com. Time Magazine, 4 Dec. 2015. Web. 10 Jan. 2016. <http://time.com/money/4136668/star-wars-force-awakens-marketing-brands/>.
- Avengers: Age of Ultron
Marvel has a massive and very loyal fan base but the movie was still highly marketed. The movie's trailer was released at Comic Con and was advertised using products such as Gillette.
Yeung, Amy. "2015's Most Successful Movie Marketing Campaigns Summer Blockbuster Edition." Mavrck.co. Data/Stats, 11 Aug. 2015. Web. 10 Jan. 2016.
Musical Chart Toppers
Drake came out with a surprise album in 2015. He announced the album on Twitter and released it the same night. The album, "If You're Reading This It's Too Late" contained songs featuring Lil Way, Travi$ Scott, and PartyNextDoor. The album was not expected and doing it without any notice created a lot of publicity, which helped sales.
- Fetty Wap
He was called the artist of the Summer of 2015 and was often in the Top 10 on Spotify. He released his first single on SoundClound, which is an audio streaming service, which made his music widely available even before he even released his first album in September 2015.
Stokes, Katelyn. "3 Things Marketers Can Learn from Fetty Wap." AMP Agency.com. AMP Agency, 31 Aug. 2015. Web. 10 Jan. 2016. <http://www.ampagency.com/blog/3-things-marketers-can-learn-from-fetty-wap/>.
Top 5 Players in Major League Baseball
- Bryce Harper
The National League's unanimous Most Valuable Player hit.330, led the National League with 42 homeruns, runs scored (118), on-base percentage (.460) and slugging percentage (.649). Harper at age 23 is the youngest Most Valuable Player since Johnny Bench in 1970.
- Josh Donaldson
Toronto Blue Jays
Donaldson became only the fourth third baseman in history to lead his league in runs (122) and RBI (123). He was one of four third basemen to have a 40 homerun and 40 doubles season.
- Paul Goldschmidt
Goldschmidt finished second in MVP voting. His batting average was .321 and he hit 33 homeruns, 38 doubles, 110 RBI. He had a career high in runs (103), stolen bases (21), walks (118), on-base percentage (.435), and slugging percentage (.570).
- Andrew McCutchen
McCutchen is a great defensive center fielder and is one of the best players in MLB. He is the leader of the Pittsburgh Pirates. Despite getting off to a slow start in 2015, he hit .292 and had a 401 on-base percentage and .488 slugging percentage. He scored 91 runs, 96 RBI, 36 doubles, 23 homeruns and had 98 walks.
- Mike Trout
Trout is ranked as one of the top offensive players in baseball. In 2015, he hit .299, .402 on-base percentage, 104 runs scored, 32 doubles, 41 homeruns, and 90 RBI.
Ladson, Mike. "Baseball Digest." Making His Mark. Jan-Feb. 2016: 20-23. Print.
New Year's Resolutions
It is important to make goals to help you be successful. Here are my goals for 2016:
Personal Improvement: My grades have been improving and I want to keep getting good grades. Junior year is very important!
Family and Friends: I want to try and not argue with my parents as much especially about grades and homework.
School and the Outside World: I want to start doing more community service.