HACKATOUR KONYA 19th DECEMBER 2017

SOCIAL MEDIA IN TOURISM SECTOR BY ÖZGÜR ÖZER

THE IMPACT OF SOCIAL MEDIA ON THE PROMOTION AND MARKETING OF TOURISM ESTABLISHMENTS AND TOURISTIC DESTINATIONS

1.INFORMATION ABOUT INTERNET USE WEB.1 WEB.2

2. DEFINATION AND THE IMPORTANCE OF SOCIAL MEDIA

3. SOCIAL NETWORK CLASSIFICATION

  • Social networks
  • Video sharing sites
  • Photo sharing sites
  • Music sharing sites
  • Collaborative web sites
  • Commercial community sites
  • News sites

4.IN WHICH FIELDS SOCIAL MEDIA IS USED IN TOURISM

· Creating brand awareness

· Promoting your product or service

· Crisis management

· Managing guest associations

· In loyalty programs

· Instant communication and interaction with consumers

· The promotion of destinations

5. SOCIAL MEDIA AND TOURISM

  • Social Media in terms of Tourism Operations
  • The Impact of Social Media on Tourism Operations
  • The Importance of Online Review for Tourists

6. Social Media Role In Every Phase of Travel Experience

  • Pre-Holiday Research & Location
  • During the holiday
  • After the holiday

7. SOCIAL MEDIA SAMPLES

  • Facebook
  • YouTube
  • Myspace
  • Twitter
  • Del.icio.us
  • Digg
  • Etc…

8. TOURISM-FOCUSED SOCIAL MEDIA NETWORKS

Blogs: TravelPodCcom, adventure-journalCOM, blogsCmarriottCom, etc.

• Social networks: WAYN, TravelTogether, TravelBuddy, FlyerTalk

• Trip planning and sharing sites: Tripshar, e Planedia, TripTern etc.

• Travel sharing sites: Airbub, Homeaway, EatWith

• Comment sharing networks: TripAdvisor, Cruise Critic, HolidayCheck

9. Examples of Usage of Social Media by Tourism Enterprises & Touristic Destinations

· https://www.dedeman.com/TR/

· https://www.tatilbudur.com

· https://www.thomascookgroup.com

· Facebook, twitter, vimeo, instigram, google plus, youtube, linkedin, blog

· http://www.kultur.gov.tr

· https://www.klm.com/home/gb/en

10. CONCLUSION AND RECOMMENDATION

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Sosyal Medya Smore
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Erasmus+

“Funded by the Erasmus+ Program of the European Union. However, European Commission and Turkish National Agency cannot be held responsible for any use which may be made of the information contained therein.”