Principles of Social Media

Cleveland State University

COM 293-Principles of Social Media

Starting in Fall 2015, Cleveland State University will be adding a new course to their program known as Principles of Social Media.

No prerequisites for this course

Open to students from any program across the university

Class will meet MWF 12:25-1:15p.m.

Professor-Dr. Kathleen Stansberry

Course Outline

This course provides students with an introduction to social media as it relates to the history, theories, ethics and practice of communication. Through lectures, in-class activities, and assignments, students in this class will explore a diverse range of social media forms including blogs, virtual communities, wikis, mobile, and video and photo sharing sites. They will become familiar with basic social media research and analytics programs and understand how social media can be used as part of a strategic communication campaign.

Learning Objectives

  • Students will be able to summarize the history of social media development and the current role social media tools play in the field of communications.
  • Students will be able to identify commonly used social media platforms and describe their features.
  • Students will be practice responsible, ethical and strategic social media use.
  • Students will be able to critically analyze social media communication campaigns to identify best practices.
  • Students will demonstrate their mastery of participatory communication through the application of social media tools, theory, and practice in both real world and hypothetical situations.