Use and importance of Meta Tags

Meta Tags

What are Meta Tags?

Meta tags are special Hypertext Markup Language (HTML) tag that provides information about a Web Page. It provides information such as who created the page, how often it is updated, what the page is about, and which keywords represent the pages content. It doesn’t affect the look of page or how the page is displayed. It contains only information for future reference. Meta tag is used for indexing for example the information you provide in meta tag is used by search engine and provide user according the information you provide in meta tag.


What is the importance of Meta Tags?

Meta tags not only used in search results but it is also used in Search Engine Optimisation (SEO). People started abusing their use in getting top on the searches. So Google stops the use of Meta tags in increasing the ranking of sites. But still it is important for SEO’s also. It is used in Head area of HTML.


The three important places where you can use Meta tags are as follows:-


1. Title - The title tag is the title text that is shown in search engine listings.

<Title>Title text here</title>


2. Description – The Meta description tag is where you would want to put your site’s description like summary, offers if you provide information that what your site is all about. It should not be very long.


<meta name=”description” content=”This is where you put your sites summary”/>


3. Keywords – The Meta keywords tag is where you put all of the keywords you use in your site for search engine to search fast. Basically you will put words which you want to make searches with this word.


<meta name=”keywords” content=”SEO, Hacker, Google, search etc”/>


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