The automobile company Jaguar in the commercial British Villain Rendezvous (2014) claims that their cars are for the British and powerful people of the world. Jaguar validates their argument by stating that most villains in Hollywood movies are British and that they all drive jaguars, so in actuality it really is "Good To Be Bad". They use examples of British actors who have played villains in popular Hollywood movies to reinforce their argument as well. The directors purpose is to catch the eye of British people as well as those in power so that those people will look to Jaguar to find a car that fits their puissant lifestyles. The commercial is made in a serious yet somewhat relaxed tone.