***DRESS DESIGN DIASTER!!!***

Video game

Who am I maketing to?

Who am I maketing to you ask, young inspiring fashion designers of course; therefore that means anyone who interest in fashion design of ay gender or age.
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Where will the place in the game take place?

This game will take place in the city of New York. One of the main birth places of born legacies and passionate fashion seeking designers.

What will this game show help with?

It will helps young fashion designers be themselves, show their uniqueness, and prove to the world what they can do. It will show them how fashion designers learn how to deal ,and master anything when it comes to fashion.

What will the price be?

The price will not cost a lot for this game, this game will be a steal to the people who buy my game. The game would cost only 15 dollars. The reason why I try to make it cheap as possible, is because even people that don't have a lot of money can get a game. That may even help them follow their dreams and jump start their career.

What forms of avertisment will be used?

The advertisement strategies that will be used in this product are: Beauty Appeal, Celebrity Endorsement, Slogan, and Independence/Individuality. For beauty appeal and celebrity endorsement, I would used someone like Beyoncé or Rihanna. Then for my slogan, it would be something like "Dress Design Disaster": be the uniqueness in you. Lastly, for independence/individuality maybe it would show the celebrity playing the game. It would show her making her own decisions, when it comes to making the fashion items.

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What is the difference between customers and consumers?

A customer

a person who purchases goods or services from another or buyer.

A consumer

a person or thing that consumes.

What is target marketing?

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.


http://en.wikipedia.org/wiki/Target_market

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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers, businesses, or countries who have common needs and priorities, and then designing and implementing strategies to target them.


en.wikipedia.org/wiki/Market_segmentation