Nike
Shoes and Apparel
History of Nike
Phil Knight was a track runner at Oregon University and when he finished there he wanted to start a running shoe company. That is when he signed with a shoe company in China called Tiger. After that he started his own company and it took off.
How It Started
Phil Knight knew he had to get some endorsements and the Summer Olympics so he went out and got Steve Prefontaine. That was his first major endorser. After that he got Michael Jordan and then Nike became HUGE and with sales prices booming they even started a brand just for Jordan himself. After all he is the GOAT
Then and Now
Over the course of many years, Nike has changed for better for worse. Then all the had were running shoes that didn't work in the cold to now being the biggest sports company in the world, featuring shoes for a lot of the sales. They went from just running shoes, then shirts and sponsors, And now with so many sports. even though they have changed, there biggest thing is still shoes.
Nike Shoes
2015 New York City Collection
Nike AIR
Nike Air was the first jogging or non track shoe added to the Nike lineup. The airbag was made to soften impact and help the athlete bounce back with there next step
Nike Basketball Endorsers
The Effect on the Community
It seems like Nike is the most popular and has the most effect on people these days because they have most of the best basketball players, they appeal to people, and shoes are there main product and people love shoes
Nike Website
This is where you can buy all of your sweet gear