Persuasive Technique Analysis

Bandwagon

The message is that everyone is buying Greek yogurt so you should do the smart thing and buy it, but buy the original yogurt, Fage. Bobby Flay specifically says that everyone is buying into the yogurt faze. The persuasive technique being used is bandwagon. The target audience is adults who buy and eat yogurt. You can tell because a celebrity chef is telling people that Fage is the best yogurt to buy if you like Greek yogurt. The intended effect of this ad is to get people to see that Fage is the best choice for Greek yogurt. Fage has been around the longest so they use that and tell people that Fage is the best yogurt to buy. The ad is effective because it uses a celebrity that people know and it tells everyone that everyone is buying this product.

Humor

The message is to settle to get the last skittles. The two men both want the .ast lemon skittle so they arm wrestle to settle who gets it. Humor is being used because the message is trying to make fun of guys who have to fight over everything. The target audience is adult men. The ad has a bunch of burly men so the ad is trying to appeal to them. The intended effect of this ad is to make you laugh and get you to buy skittles. The ad is making fun of burly men and is trying to get you to laugh. Yes this is an effective ad because it makes people think about skittles and how much they want them.

Emotional Appeal

The message is that everyone is capable of greatness. The ad talks about how some people think greatness is for only a few people but it goes on to say that everyone can achieve greatness. Emotional appeal is the persuasive technique being used. You can tell because the ad is trying to make people feel better about themselves and tell them that they can be whoever they want to be. The target audience is everyone. The ad shows a young boy running but the man speaking is telling everyone that they can achieve greatness. The intended effect of this ad is to realize that you can acheive anything that you set their mind to. Yes this is an effective ad because it can relate to everyone.

Individuality

The message of this ad is that you can be your own person and be proud of it. Everyone has their own shirt that says who they are and that they are one of a kind. The persuasive technique being used is individuality. You can tell because the ad is trying to appeal to people who believe in themselves and believe that they are one of kind. The target audience is adults. You can tell because the ad features adults who are going to and from work. The intended effect of this ad is to have people realize that they don't have to be stuck in some rut, they can be who they really want to be. They people in the ad realize that they can be who they really are. Yes the ad is effective because it shows people that they can be who they want to be.

Name-Calling

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The message of the ad is albeit a very racist message saying that black people should "re-civilize themselves" so that they "look like they give a damn." The persuasive technique being used is name-calling and you can tell because they are saying that African Americans are uncivilized. The target audience is African American males because that is who is shown in the ad. The intended effect of this ad is to get men to shave and buy their shaving products. No this is not a effective ad because it's too negative and controversial.

Plain Folks

The message is that being a dad is a choice. One that will make a wonderful human being who will make their own choices someday so you should continue making bold and good choices for your children. The persuasive technique being used is plain folks. The ad took a father and his daughter and showed them growing up and joining the military. The target audience for the ad is dads and their kids, family's. The fact that the entire ad revolves around a father and daughter is what provides evidence for the technique. The intended effect of the ad is to make fathers realize that they need to make safe, smart, and careful choices because they are raising a child and a safe choice that they can make is the Camry. The ad talked about how being a dead is more than being a father, it's about showing them right from wrong and making choices. Yes this ad is effective because it's relatable to a lot of people.

Product Comparison

The message is that half a cup of Clorox can eliminate stains better than Oxi. The ad is comparing the two the entire time. The persuasive technique is product comparison. You can tell because the ad is showing the differences between using Clorox and Oxi and that clorox can remove stains better. The target audience is adults who wash their clothes. Because it's a ad for stain removers for clothes. The intended effect of this ad is to get people to buy Clorox and not Oxi. Yes this is an effective ad because it shows the difference between the two products.

Purr Words

The message is that trident layers gum is so good that you can marry it. The guy says that he loves the gum so much so the other guy says if you love it so much why don't you marry it? The persuasive technique being used is purr words. The ad shows and talks about getting married and being in love, showing happy images to the consumer. The target audience is adults. Because they are the ones who can relate to being in love and getting married. The intended effect of the ad is to create happy thoughts and feelings with the gum. It's all happy memories in the ad. Yes this ad is effective because it's positive and makes the product desirable.

Rewards

The message is that with Bank of America credit card you can get cash rewards, no hoops, no limits. The ad has people talking about how all their old credit cards had a bunch of problems and hoops to jump though but this ad has no limits and is easy to use. The persuasive technique being used is rewards. You can tell because the ad is promising 1% cash back to those who use the credit card. The target audience is adults who use credit cards. Because the ad has several adults talking about credit cards. The intended effect of this ad is to show people that their credit card can give them rewards wheras others have limits to what they can give you. Yes this ad is effective because it's promising rewards.

Security

The message is that you can get more sleep with Advil PM then you can with Tylenol PM. The ad shows the two and tells you that you can get more sleep with Advil. The persuasive technique is security because it's trying to make you see that you could be spending nights not sleeping if you chose the other medicine. The target audience is adults who can't sleep at night. You can tell because the ad has adults in it and the product is for sleeping. The intended effect of this ad is to make people afraid of choosing Tylenol instead of Advil. The ad is effective because people want to get a good nights sleep.

Slogan

The message is touch the rainbow, taste the rainbow. That's what they say at the end. The persuasive technique is slogan because of "touch the rainbow, taste the rainbow." The target audience is adults. Adults who are at work are featured in the ad. The int need affect of the ad is to get people to remember the product. You can tell because they use a slogan and they're trying to make it funny and unforgettable. Yes this is an effective ad because it's catchy and easily remembered.

Testimonial

The message is that the smoothies are really good and David Beckham should take his shirt off. The ad has people in it telling David to take his shirt off because he got some of Burger Kings really good smoothies on it. The persuasive technique is testimonial because they use the celebrity to get people to buy the product. The target audience is adult women. You can tell because the ad has David beckham who is appealing to women and all the girls in the ad are telling him to take his shirt off. The intended effect of this ad is to get people to think about how good the smoothies are so they can come in and buy them. Yes this is an effective ad because of the celebrity endorsement.