why are Betty's so successful?

They are so successful as they are only based in yorkshire, with only a few tearooms, this makes them very unique. As they only have a few based in yorkshire this means that the manager can look after all the employees and make sure that everything is up to standard. Bettys started up in 1919 and has been running for over 90 years. it started of as a family tearoom, and still is. It is owed by the Fredrick's family and is now onto its 4th generation of shareholders. the family wants to keep it as a small and long term business, they also want to make sure that it grows to be a respectful place. They are also very successful as they are now one of the most respected tea and coffee merchants in the country.