Super Bowl Commercial ad Precis

Mitchell Dunson

Super bowl Maserati ad

Maserati's super bowl ad implies that the Blue collar worker and the rich hard working person deserves a beast f a car like a Maserati. The company through the advertisement shows many people hard at work, such as a welder, business man, teacher, and many other hard workers at work, while it tells the story about a powerful beast who controls the roads. this points at the hard rich workers deserve and should own a Maserati, in order to covey this point, it tells us that the car reflects the hard work that the targeted audience goes through everyday and shows that it is stronger than the competition. The targeted audience is the hard working, blue collar, lower upper class or upper middle class; the tone is fierce and convincing.
Maserati Strike Super Bowl Ad - 2014 NFL Super Bowl