What Is It?
The speaker's ability to persuade an audience using logos, ethos, and pathos.
(these appeals form the rhetorical triangle)
When Do You Use It?
When writing a paper and wanting to appeal to the audience using these techniques:
logos: appeal to logical reasoning
pathos: appeal to emotion
ethos: appeal to ethics/credibility
Why Do You Use It?
How Do You Use It?
You can use the Rhetorical Triangle in your daily life in a number of ways. At school you may be asked to annotate a speech for the purpose and can use logos, pathos or ethos to help you out. When persuading a parent to let you buy your first car, one may use pathos to appeal to their emotion by saying,"But mom, you didn't even remember my birthday last year. If you love me you'll buy me this new Jeep Wrangler so I won't feel neglected." We use Ethos, Pathos and Ethos so often in our life without even realizing it.