By Ignacio Segovia
- Create designs, concepts, and sample layouts based on knowledge of layout principles and theistic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Use computer software to generate new images.
- Key information into computer equipment to create layouts for client or supervisor.
- Maintain archive of images, photos, or previous work products.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
Tools and Technology
- Laser printers — Computer laser printers; Wide format printers
- Notebook computers — Laptop computers
- Photocopiers — Photocopying equipment
- Scanners — Computer scanners
- Still cameras — 35 millimeter cameras
- Technology used in this occupation:
- Data base user interface and query software — FileMaker Pro software; Microsoft Access; Structured query language SQL.
- Desktop publishing software — Adobe Systems Adobe FrameMaker; Adobe Systems Adobe InDesign; Adobe Systems Adobe PageMaker; QuarkXPress.
- Graphics or photo imaging software — Adobe Systems Adobe After Effects; Adobe Systems Adobe FreeHand; Adobe Systems Adobe Illustrator; Corel CorelDraw Graphics Suite.
- Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Adobe Systems Adobe Flash Player; Adobe Systems Adobe Macromedia HomeSite.
- Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Fine Arts — Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.