COACHES AND FITNESS TRAINERS
MAKING A DIFFERENCE
You're the Expert
Your clients don’t come to you JUST for you to train them, they come to you to look, feel, and perform better. The progressive trainer must see himself/herself as a “wellness coach”, which includes BOTH fitness training and nutrition.
YOU, the trainer, are the person in the trenches guiding them through their most mentally and physically challenging times. You are the person who they call to ask questions and celebrate successes. So why should anyone but you be guiding AND providing nutritional resources to help them toward their goals? Why should they trust anyone but you? YOU, their trainer and coach, can give your clients all the tools and resources they need to be their best. It’s time for the industry (specifically the trainers) to wake up and put the nutritional profits in the hands of the primary coach – the trainer!
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