S.E.R.C.
Save Everyone. Reduce Cancer.
The Smoking Education and Rehabilitation Centre
Our campaign SERC focuses on preventing Indigenous youth from smoking and treating current smokers.
Harmful Effects of Smoking in Indigenous Communities
Smoking is the major risk factor for lung cancer in indigenous communities. In 2004-2005 research revealed that 50% of Indigenous people aged over 18 years smoked one or more cigarettes daily. For both males and females, smoking was more prevalent among the Indigenous population than the non-Indigenous population. This percentage of Indigenous smokers are 23 times more likely to develop lung cancer at a later age. This shows the importance of reducing smoking in Indigenous people, so that they don’t develop this cancer later in life. By increasing education and support for Indigenous people, we can help them to decrease their rates of smoking.
Build Healthy Public Policy
A law to require a Smoking Education Ambassador to be present in Indigenous communities in order to educate said communities about the risks and health complications of smoking.
Create Supportive Environments
Our health campaign would like to create, with the support of our Smoking Education Ambassador, a rehabilitation and education centre in Indigenous communities.
Strengthen Community Action
With the help of our Smoking Education Ambassador, we can achieve a more supportive and capable community with new knowledge, especially on how to prevent smoking related diseases, like lung cancer, and the realisation that there are people to help current smoker quit.
Develop Personal Skills
The Smoking Education and Rehabilitation Centre (SERC) is designed to help educate and raise awareness about the risks of smoking.
Reorient Health Services
Our Smoking Education and Rehabilitation Centre is designed to help both current smokers and young Indigenous people, in relations to guides and support for quitting and information on the risks of making smoking a habit.
Ads to target Aboriginal smoking rates