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ESEUNE Business School Weekly Articles
Enrique de la Rica
Enrique de la Rica has a Bachelor degree in Information Science from the University of the Basque Country ( Spain), where he studied the Ph.D. courses in Communication Studies. Enrique got a MBA from Eseune Business School (Bilbao, Spain). He has done postgraduate courses and specialization in different institutions, such as the Executive Business Program at Georgetown University (Washington DC, USA).
Nowadays we are in the era that we are fascinated by all new things. As Harvard Business School teacher , Rosabeth Moss Kanter, quoted in an article published in Harvard Business Review (November 2006, p. 73), “From time to time, coinciding with the arrival of a new 'generation of managers’(every six years), innovation arises strongly again”.
In each generation there are a lot of elements that change: in the 70s and beginning of the 80s it was the change of the miniaturization and socialization of the technology (the Macs of Apple and the PCs of IBM made possible that the computer science, restricted to big corporations until that time, was accessible for small enterprises and people; the Walkman of Sony was allowing to listen music in any place); at the end of the 80s there were born global products (like the Sensor of Gillette, launched of simultaneous form all over the world); in the 90s Internet companies;… Every new era, new ideas, but also errors.
One of these repetitive errors refers to the skills of the innovators. Many companies continue thinking that the technical staff (people with very specific knowledge) have to lead the innovation (especially now that the innovation is associated with concepts like IT, biotechnology, nanotechnology …). But the experience demonstrates that the scientific knowledge is not enough to make the innovation success. There are needed authentic leaders, people with experience in the motivation and mobilization of talents, which can define and obtain common aims. An innovation project is not about lineal tasks, but of complex relations between talents. Because only with the combination of talents (creativity, knowledge, imagination, dreams) it can emerge something new that generates real value.
Therefore, the innovator has to be a responsible leader of creating a meeting point where the creative energy of a team joins. This leader has to have a very good communication capacity, with the team as out of it, especially with the rest of the organization (that they should know what is done and why) and has aptitude to identify inside the organization “accomplices“ of the process, who defend punctually the usefulness of the innovative process.
Apart from these fundamental skills, there are many characteristics that identify the innovators:
- The innovator is nonconformist; unsatisfied with the current situation; he defies the authority and the routine. The innovator is a curious open-minded person who explores new possibilities.
- The innovator needs lots of auto-motivation; likes to initiate new projects in a proactive form.
- The innovator is a visionary; a highly imaginative person who faces the dreams towards the future. A dreamer who constructs stages that others do not imagine; and see the impossible thing, simply, more difficult than the possible thing.
- The innovator assumes risks; he does not stay in the “comfortable area” and he is not afraid of the failure. He is also very resistant: if disappointments happen he gets easily over; he learns of the errors.
- He is an anxious person, in continuous movement, who looks for the interaction and the connection of elements. The innovator does not satisfy with the first correct idea and loves the chaos.
- The innovator has sense of the humor; laughs, entertain and appreciates the surprises.
- The innovator is flexible and he has high aptitude to adapt himself to changeable situations. He presents balance between the analytical thought and the intuitive one: he trusts in his instinct but he always uses the head.
- He is an eager person for new experiences, always searching new knowledge, lover of learning. He learns, shares what he learns and enjoys doing it; his communicative skills allows him to share abstract ideas in a simple way.
- The innovator presents a balance between individualism and collaborate spirit, asking for the support from organizations when it is necessary.