All About Infomercials
Katelyn Tatum
What is an infomercial?
By definition, an infomercial is "a television program that promotes a product in an informative and supposedly objective way."
What is the purpose?
The purpose is to basically get the word out, for whatever they are promoting. po
The Snuggie!
The snuggie is a popular blanket/jacket product which is basically a blanket with sleeves. This infomercial is very popular and made this product well known. In their TV commercial, it showed people wearing snuggies and all of the different colors and designs that you can order/buy the product in! The people told how the snuggie works and the benefits of the product!
How do infomercials help?
Different companies have different marketing strategies, Some use pictures or persuade people by designs or the special features of their product!
How will I present my product in an infomercial?
I will for sure use an infomercial to get the word out about my business. Since my business is a clothing store... the best way to attract people is to show the things that we sell and our great prices! In the infomercial, we could give a tour of the store, show the products, and inform them of the business hours and prices.