Modern Day Propaganda
The advertisement below is a perfect example of bandwagon propaganda. In the advertisement, it shows dozens of people walking around with seemingly random items including a falcon. After a humorous conversation, the source of the seemingly random objects is the money all the people saved with State Farm. In this advertisement the humor draws in the viewer and they are bombarded with the idea that "everyone saves money with State Farm, and so should you!"
In this advertisement, paid for by John McCain during the 2008 election, name-calling is the main technique used against Obama. This advertisement associated the candidate with high taxes on the middle class and small businesses. It uses words like "painful taxes" and related the taxes to your life savings and family. This advertisement antagonizes the presidential candidate and accurately uses name-calling propaganda.
Glittering Generalities Propaganda
This Levi's commercial uses glittering generalities to persuade the viewer into buying the brand. This advertisement uses loaded words like rich, American, proud, and strong. These words can evoke a since of patriotism relatable to any American.