Marketing to China
ESEUNE Business School
Prof. Manuel Sanchez Monasterio
Marketing to China
Professor Manuel Sanchez Monasterio
Marketing prof. at ESEUNE, ESADE, Universidad Autonoma de Barcelona & Beijing University.
MODULE SYNOPSIS
China is moving from being “the factory to the world” to taking its place as one of the largest and fastest growing markets in the world. This seminar will provide practical solutions for succeeding at selling into the China market. The unique characters of Chinese market require western brands to adapt themselves to the local market, thus the brands must understand the needs of their clients, and adapt their marketing (product) strategy accordingly.
COURSE CONTENT
Through this part of the Global Marketing Strategy Module, students will be able to gain in-depth understanding of the market in China and potential opportunities highlighted within
Students will learn how to integrate culture and business strategy in a winning marketing plan for the China market learning from top multinationals companies.
Chinese & International students gather together in Tianjin
Spanish Night. Multicultural Networking monthly activity.
Agenda
12:30 - 13:30 Lunch
13:30 - 14:30 Work Group
14:30 - 15:00 Break networking
15:00 - 17:30 Lecture & Discussion
Classes will take place 12,13,19 and 20 September from 10.00 am to 5.00 pm
Saturday, Sep 12, 2015, 10:00 PM
Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin
RSVPs are enabled for this event.
ESEUNE Business School Tianjin
Email: china@eseune.edu
Website: www.eseune.edu
Location: Zhongbei, Tianjin, China
Phone: +86 17702278167
Facebook: www.facebook.com/EseuneChina
Twitter: @EseuneChina