Professor Manuel Sanchez Monasterio

Marketing prof. at ESEUNE, ESADE, Universidad Autonoma de Barcelona & Beijing University.

MODULE SYNOPSIS

China is moving from being “the factory to the world” to taking its place as one of the largest and fastest growing markets in the world. This seminar will provide practical solutions for succeeding at selling into the China market. The unique characters of Chinese market require western brands to adapt themselves to the local market, thus the brands must understand the needs of their clients, and adapt their marketing (product) strategy accordingly.

COURSE CONTENT

• Through this part of the Global Marketing Strategy Module, students will be able to gain in-depth understanding of the market in China and potential opportunities highlighted within
  

• Students will learn how to integrate culture and business strategy in a winning marketing plan for the China market learning from top multinationals companies.