Marketing to China
ESEUNE Business School

Prof. Manuel Sanchez Monasterio
Marketing to China
Professor Manuel Sanchez Monasterio
Marketing prof. at ESEUNE, ESADE, Universidad Autonoma de Barcelona & Beijing University.
MODULE SYNOPSIS
China is moving from being “the factory to the world” to taking its place as one of the largest and fastest growing markets in the world. This seminar will provide practical solutions for succeeding at selling into the China market. The unique characters of Chinese market require western brands to adapt themselves to the local market, thus the brands must understand the needs of their clients, and adapt their marketing (product) strategy accordingly.
COURSE CONTENT
Through this part of the Global Marketing Strategy Module, students will be able to gain in-depth understanding of the market in China and potential opportunities highlighted within
Students will learn how to integrate culture and business strategy in a winning marketing plan for the China market learning from top multinationals companies.
Chinese & International students gather together in Tianjin A group of 20 students from China and Outside China, learning together with Prof Manuel, about how Chinese companies can sell outside China and how foreign companies can shell in China. | Spanish Night. Multicultural Networking monthly activity. Prof Manuel will give an speech at the Spanish Night event to be held in Tianjin on the 18th September. |
Chinese & International students gather together in Tianjin
Classes will take place 12,13,19 and 20 September from 10.00 am to 5.00 pm
Saturday, Sep. 12th, 10pm-12am
Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin
RSVPs are enabled for this event.