Marketing to China

ESEUNE Business School

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Prof. Manuel Sanchez Monasterio

Marketing to China

Professor Manuel Sanchez Monasterio

Marketing prof. at ESEUNE, ESADE, Universidad Autonoma de Barcelona & Beijing University.


China is moving from being “the factory to the world” to taking its place as one of the largest and fastest growing markets in the world. This seminar will provide practical solutions for succeeding at selling into the China market. The unique characters of Chinese market require western brands to adapt themselves to the local market, thus the brands must understand the needs of their clients, and adapt their marketing (product) strategy accordingly.


  • Through this part of the Global Marketing Strategy Module, students will be able to gain in-depth understanding of the market in China and potential opportunities highlighted within

  • Students will learn how to integrate culture and business strategy in a winning marketing plan for the China market learning from top multinationals companies.


10:00 - 12:30 Lecture

12:30 - 13:30 Lunch

13:30 - 14:30 Work Group

14:30 - 15:00 Break networking

15:00 - 17:30 Lecture & Discussion

Classes will take place 12,13,19 and 20 September from 10.00 am to 5.00 pm

Saturday, Sep. 12th, 10pm-12am

Training Center, Building 1, Zhongbei Headquarters Economic Industrial Park, Xiqing Automobile Industrial Zone, 300384 Tianjin

Address in Chinese: 西班牙卡斯提尔商学院- 中国项目地址: 天津市西青汽车工业区中国北总部经济产业园1号楼培训中心300380

RSVPs are enabled for this event.

ESEUNE Business School Tianjin

Contact person for coordinating how to arrive to our school : Wendi +86 135 1225 2877