Valentine's Day

A Floral Holdiay


The holiday's roots are in the ancient Roman festival of Lupercalia. The history of giving your loved ones flowers for Valentine’s Day comes from the old-fashioned custom of sending floral bouquets to pass on a non verbal message because each flower had a specific meaning attached to it.

Economic Impacts

The floral industry on Valentines Day helps the economy tremendously. In 2011 the sales were around 17 billion which helped boost the economy. The average person spends around 125.00 on Valentine’s Day, and sales are very high for floral. The amount people spend on flowers fluctuate with the economy,but sales are always increased around Valentine’s Day.

Valentine's Day Clients

The average american client is men. 75% of flowers are bought by men in the week before valentines day. However, 14% of women buy flowers for themselves.