Avoid Shopping Cart Abandonment

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Visible Cart Items Helps You Avoid Shopping Cart Abandonment

One of the factors that can lead to shopping cart abandonment cases and thus lead to availing to different services simply to increase conversion rate and recovery sales is frustration. It is important to keep customer hooked and make them feel at ease. As much as possible, make it convenient for them because if there is a proof that the customer is always right, it can be very much seen in these cases. The more convenient it will be for your customers, the better chance you have of having them stay and completing their transaction thus adding up as your sale.


One of the ways to make it more convenient for the customers is by making all cart items visible at all times as much as possible. This means that you have to design your website in a manner that the customers will see what they put in their carts. It may sound like a simple thing but it can greatly help you make the customers feel comfortable with the system since it will be easier to navigate in the website if your have it like this. This will help you avoid shopping cart abandonment cases in some ways.

In addition to that, make sure to separate the cart to the e-commerce store of your website. This will be a big advantage on your part since your customers will be able to go back and forth to the page of your products and to their carts without the real hassle of having to wait for the pages to load every now and then just by simply going back to the products page. This actually the cause that pisses most customers off that they would simply leave the site and their cart behind.


Some shopping cart abandonment cases may need more than just a little tweak in the technical aspect of the website like services that increase conversion rate for cart recoveries. But, this simple tweak is also capable of decreasing the rate of these cases according to a study. Just by changing a little about how the pages are, cases of cart abandonment decrease by 4 to 8 percent.