the four p's
by Stanton smith
The product is important because this is what you are selling. this is what the people want. so it is important
The price is the re tale price and the discount and the amount you charge you charge the person
distruction. how do they get there product when they get it. do they have to go get it or do they ship it to you and all that is about place.
making a sale call. answering a email. all of the things are promotion.