Lacoste

Niaja Wilson

Facts about Lacoste .


  • · Lacoste was founded in 1933 by Rene Lacoste, Andre Gillier.
  • · The green crocodile is the Lacoste logo.
  • · The company sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, tennis shirts and more recently a home line of sheeting and towels.



  • · Lacoste had a long standing dispute over the logo and clothing lines with Crocodile Garments.
  • · In June 2007, Lacoste introduced their very first e-commerce site for the U.S. market.
  • · In July 2011, Lacoste was the subject of a report by the environmental group Greenpeace entitled 'Dirty Laundry'. In December 2011 Lacoste was accused of censoring the work of Palestinian artist Larissa Sansour.



  • · In the early '50s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing.
  • · Starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements.
  • · When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen.
  • · Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement.
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