Dream School

Marketing Concepts for Sundance Channel

Rise of the Rockstar Teacher

The rise of MOOCs, alternative economic / models between noted personalities and universities, and growing acceptance of "star" adjunct professors, are creating a free agency, sports industry-like environment in the education industry.

When 14,000 screaming fans fill an outdoor theater to listen to a Harvard professor, clearly something new is going on...

Michael J. Sandel at Yonsei University in Seoul, South Korea - 2012 June 1

Dream School MOOC

A massive open online course (MOOC) is an online course aimed at large-scale interactive participation and open access via the web. In addition to traditional course materials such as videos, readings, and problem sets, MOOCs provide interactive user forums that help build a community for the students, professors, and teaching assistants (TAs). MOOCs are a recent development in distance education.

Udacity's free Computer Science 101 online course, with an enrollment of over 300,000 students, is the largest MOOC to date.

Online Masters Degree from Ga Tech for $7,000

The Georgia Institute of Technology, Udacity and AT&T have teamed up to offer the first accredited Online Master of Science in Computer Science (OMS CS) that students can earn exclusively through the Massive Open Online Course (MOOC) delivery format and for a fraction of the cost of traditional, on-campus programs.


Concept: TEDed Alliance

Partner with TED to provide inspirations videos to the Dream School

Peter Weyland at TED2023: I will change the world (Full Length TEDTalk) [HD 1080p]

Bill and Melinda Gates Foundation Teachers Award

Partner with Gates Foundation to create Dream School Teachers Award and promote it aggressively along side the program.

Virtual Internships + Physical Experience

Partner with advertisers to offer virtual internships to viewers. Give the advertisers in the show an opportunity to cross promote and get un-intrusive product placement into the show.

Virtual Internship

Intern Match.com

Virtual Student Foreign Service Introduction

Get College Credit for Dream School Online Courses

Imagine how powerful it could be for students to take a Dream School online class and be able to earn college credit for it. Its possible thru CLEP.


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The Rise of the Portfolio vs. the Credential

Dream School graduates in certain disciplines like software are almost assured a job.

App Academy is an intensive 10 week, web development course in San Francisco.

The student only pays the tuition if they find a job as a developer after the program.

The first batch graduated in September 2012. 93% of the 40 initial graduates got offers or are working in tech jobs now at an average salary of $83,000.


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Pensole CNNStartingPoint

Pearson Alliance / Dream School Publishing Deal

The world's largest education company and publisher is always looking for fresh content.

Dream School ebooks, webinars etc could all be funded and promoted by Pearson.


Branded Education - Leverage the Sponsors

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Theme Based Learning

"Creating BRANDED schools with occupation themes is a promising new school reform strategy for making the curriculum more relevant and personally meaningful to students. The approach is also proving to enhance motivation."

In 2011, a new sports themed charter school open in Manhattan, in partnership with ESPN Magazine.


RedBull Graduate Program

The Red Bull Graduate Program is an intense 18 month "Masters degree" deep dive into the global consumer packaged goods industry. It offers an comprehensive overview of international sales and marketing.

Peapod Adobe Youth Voices Music and Multimedia Academy

The Black Eyed Peas will open a music academy in New York City this year. The school, for students ages 13 to 19, will teach video and music production using professional-quality equipment. Students will be admitted based on recommendations from teachers and their interest in camera work, editing and graphic design.

Peapod Adobe Youth Voices Music and Multimedia Academy is a collaborative effort between the Peas' Peapod Foundation and the Adobe Foundation.

Fabrica: Benetton’s Communication Research Center

Fabrica, Benetton’s communication school and research center, is based in Treviso, Italy, and was established in 1994.

Fabrica is not just a school, advertising agency or university. It is an applied creativity laboratory, a talent incubator, a studio. Young, modern artists from all over the world develop innovative projects and explore new directions in communication, design, music, film, photography, publishing and the Internet.


Benetton - Fabrica Showreel

10 Week Software Developer Bootcamps are Launching at a Furious Pace

In the past year, more than a dozen software development bootcamp-schools have emerged. Each are usually 10 weeks long, $6-10,000 tuition, and are located in high demand markets like San Francisco, Boston and New York.

Conde Nast College of Fashion and Design

Launched in January 2013, and based in Central London, the Condé Nast College of Fashion & Design will establish itself as an important starting point for those who want to be tomorrow’s stars of the fashion industry.

With outstanding resources, leading-edge facilities and access to experts from the worlds of fashion, style and luxury, the College will prepare its students to work in all areas of this exciting and innovative industry.

In 2013 it will offer two courses; the ten-week Vogue Fashion Certificate and the year-long Vogue Fashion Foundation Diploma. Unaccredited. $40,000 tuition.


Conde Nast College of Fashion and Design

IBM Smarter Planet

Curtis Jackson Music Entrepreneurship Institute

We have created an online entrepreneurship school that could easily be rebranded for 50. The media and free press this could generate at the launch of the TV sow would help drive viewership and web traffic to the DreamSchool.com

Sample Curriculum

Case Study: Berkelee School of Music

Rapper 50 Cent Thinks Like a Harvard Businessman
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50 Cent Robert Greene Preview 'The 50th Law' new book in 10th september

Channel 1 as Promo Vehicle

Channel One News is a 12 minute news program for teens broadcast via satellite to middle schools and high schools across the United States. Channel One is owned by Alloy Media + Marketing and based in New York City. Channel One markets to approximately eight thousand schools across the United States and reaches six million students.

Dream School is Here Outdoor

Imagine Dream School free wifi posters that are strategically placed in locations around key markets where something interesting happened. That spot become a momentary learning space, where some standing in front of an important location can get a mini-lesson about that landmark.

Wi-Fi Poster (CJ Entertainment)

Outdoor Ads are Educational

Imagine Dream School ads that encourage the viewer to listen to interesting facts and information about the very location where the ad is located.

Guided audio walking tours that educate the listen about the city they are in could be really cool (see example below)

We could also incorporate listener technology to send educational and interesting facts to people in different locations

Louis Vuitton Soundwalk
The Underground Library by Keri Tan, Max Pilwat and Ferdi Rodriguez

Embed Extra Content into the TV Show

By promoping viewers to install the Lisnr app on their mobile devices, they'll be able to unlock exclusive additional bonus education content from the TV show.

Lisnr only 'hears' the ultra-sonic frequencies embedded in Lisnr-enabled tracks. Once this frequency is picked up by your phone's internal microphone, you'll receive a push notification if any content has been unlocked.


Mobile Dream School Outdoor - TED Alliance

Mobile School OOH featuring a steady list of interesting speakers, TED-like talks in busy urban centers.

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Email Blast the 2 Biggest Teachers Unions

The National Education Association (NEA) is the largest labor union in the US, representing public school teachers and other support personnel, faculty and staffers at colleges and universities, retired educators, and college students preparing to become teachers. The NEA has 3.2 million members.

The American Federation of Teachers (AFT) is the second largest union with nearly 1 million members.

Rockstar Teacher Contest

win an opportunity to give a lecture at lincoln center, a book agent and a full scholarship to USC groundbreaking online masters in teaching program

Check out this example:

Rockstar Teacher

Teach for America Alliance

The organization received more than 48,000 applications for its 2012 corps, resulting in 5,800 new corps members in 46 regions. Excellent viral marketing community for Dream School.

The Story of Teach For America

Makeover a Brick-and-Mortar School Contest

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The Future is Present: AI Tutors

Artificially intelligent, autonomous tutoring, that can analyze a student's performance and make very focused, prescriptive recommendations is now available. Imagine this power when combined with hyper-realistic CG avatars that connect with youth.
Automated Storytelling: Kris Hammond for the Future of StoryTelling 2012