Design is a Trend
Advertising design refers to the creation and organization of visual artwork used in advertisements for products and services. The designs used in advertising are created by graphic designers, and advertising agencies as well as the advertising departments of corporations employ these professionals to create and execute brochures, direct mail, web ads, and print ads. The design elements used include fancy lettering, borders, cartoons, illustrations, and photographs. The main difference between ad design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience to purchase products and services.
The Bureau of Labor Statistics stated that graphic designers, including advertising designers, typically hold a bachelor's degree. However, some entry-level assistant designer positions can be gained through the completion of a certificate or associate's degree in graphic or advertising design. Advertising designers seeking management or advanced positions in the field may find master's degree programs. Programs and courses in advertising design are available through community colleges and universities.
The U.S. Bureau of Labor Statistics (BLS) includes advertising designers within the larger category of graphic designers when reporting salary and employment growth. As of May 2013, the median salary of all graphic designers was $44,830, according to the BLS. Between 2012 and 2022, employment for graphic designers could grow by 7%, the BLS predicted.
AIGA, the professional association for design, is committed to advancing design as a professional craft, strategic advantage and vital cultural force.