Understand the use of direct marketing to attract attention.
Pop-up Front/Under Ads
Ads that display is a new browser window either in the front or behind the current browser window.
Move across a screen or floats above the content
Floating Ad - McMax
Rich Media Ads
Includes animation or video and have more complex user interactions - Example: ads change when you move your cursor over it.
Mobile Rich Media Advertising Examples from Crisp Wireless
Video games containing advertisements.