Online Advertising
Understand the use of direct marketing to attract attention.
Banner AD
Embedding an ad into a web page - known as a click through due to interactive actions where the customer clicks and is taken to the banner ad's company website.
Pop-up Front/Under Ads
Ads that display is a new browser window either in the front or behind the current browser window.
Floating Ads
Move across a screen or floats above the content
Floating Ad - McMax
Rich Media Ads
Includes animation or video and have more complex user interactions - Example: ads change when you move your cursor over it.
Mobile Rich Media Advertising Examples from Crisp Wireless
Advergames
Video games containing advertisements.