Online Advertising

Understand the use of direct marketing to attract attention.

Banner AD

Embedding an ad into a web page - known as a click through due to interactive actions where the customer clicks and is taken to the banner ad's company website.


Pop-up Front/Under Ads

Ads that display is a new browser window either in the front or behind the current browser window.


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Flash Ads

Adding interactive elements to standard HTML sites.


Floating Ads

Move across a screen or floats above the content


Floating Ad - McMax

Rich Media Ads

Includes animation or video and have more complex user interactions - Example: ads change when you move your cursor over it.


Mobile Rich Media Advertising Examples from Crisp Wireless

Advergames

Video games containing advertisements.


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