Valentine's Day

Flower Industry

History

One of the earliest popular symbols of the Valentine's Day is Cupid, the Roman god of love, who is represented by the image of a young boy with bow and arrow. Valentine, a Christian priest, had been thrown in prison for his religious views and acts. On February 14, Valentine was beheaded, not only because he was a Christian, but also because he had performed a miracle. He supposedly cured the jailer's daughter of her blindness. The night before he was executed, he wrote the jailer's daughter a goodbye letter, signing it "From Your Valentine".

Valentine's Day Flowers

Flowers are exchanged to show your significant other your love and appreciation. Roses are one of the most popular flowers bought on this holiday due to the fact that roses are considered the flower of love because the color red stands for strong romantic feelings. They were also the favorite flower of Venus, the Roman goddess of love, and since Valentine's Day is the holiday of love; roses seem appropriate.

Economic Impact

This “floral holiday” has traditionally been one of the strongest floral sales occasions for retail florists and floral mass marketers. Statistics have shown that approximately 110 million roses, mostly red, are sold and delivered within the three-day Valentine's Day time period.

Profile of the Average American Floral Valentine's Day Client

Men of ages 18 and up tend to be the biggest buyers on this romantic holiday. Whether buying for their wives, girlfriends, fiances, family members, or simply just friends men have shown to spend the most money on Valentine's Day. 73% of people who buy flowers for Valentine's Day are men, while only 27% are women. 15% of those women are buying flowers for themselves.