Evolution of the Pepsi Trademark
Basia Biagiotti & Kara McLaughlin
Intro
The Pepsi logo has become a universally recognized trademark, whether one drinks soda or not. A trademark is any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer in order to distinguish their goods from another's. Pepsi's first trademark was approved in 1903 and since then has changed and evolved, as well as increased in popularity.
Pepsi Gets Its Start
Originally dubbed "Brad's Drink," Pepsi-Cola was created by a pharmacist named Caleb Bradham in 1893. It was made from pepsin and cola nuts--- hence where the name Pepsi-Cola arose from. In 1962, the the trademark was shortened to just "Pepsi."
1898-1905
This was the original logo, basically a scribble of the brand name. It was centered on curves and became very popular.
1905
This script was similar to other companies' at the time and may or may not have been an attempt to copy them.
1940's
Pepsi's bottle color changes to red, white, and blue in order to show support for the war.
1950
The Pepsi trademarks changes to a bottle cap that includes the tag "Bigger Drink, Better Taste." This was in order to launch the release of their increased ounces served in a bottle.
1962
The bottle cap logo carries on into the early 1960's.
1976
Pepsi adds the light blue to add a fresh vibe to the logo.
1991
The Pepsi title becomes italicized, paying homage to its original script.
1998
The Pepsi globe started attaining greater emphasis within the logo.
2005
Similar to the previous design, the Pepsi trademark refreshed their look with 3 Dimensional effects.
Current
The logo mainly focuses on the globe and takes a minimalist approach.
Pepsi evolution logo
Fun Fact
- Canada was the second country to trademark the Pepsi logo, with Mexico being third. United States being first, of course.
Conclusion
With over 10 trademark adaptions over the years, the Pepsi company has managed to retain the popularity of the logo. The Pepsi trademark has evolved over time and become an all time recognizable logo across the planet.