Evolution of the Pepsi Trademark

Basia Biagiotti & Kara McLaughlin

Intro

The Pepsi logo has become a universally recognized trademark, whether one drinks soda or not. A trademark is any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer in order to distinguish their goods from another's. Pepsi's first trademark was approved in 1903 and since then has changed and evolved, as well as increased in popularity.

Pepsi Gets Its Start

Originally dubbed "Brad's Drink," Pepsi-Cola was created by a pharmacist named Caleb Bradham in 1893. It was made from pepsin and cola nuts--- hence where the name Pepsi-Cola arose from. In 1962, the the trademark was shortened to just "Pepsi."

1950

The Pepsi trademarks changes to a bottle cap that includes the tag "Bigger Drink, Better Taste." This was in order to launch the release of their increased ounces served in a bottle.
Pepsi evolution logo

Fun Fact

  • Canada was the second country to trademark the Pepsi logo, with Mexico being third. United States being first, of course.

Conclusion

With over 10 trademark adaptions over the years, the Pepsi company has managed to retain the popularity of the logo. The Pepsi trademark has evolved over time and become an all time recognizable logo across the planet.