Today, Benidorm is just a thriving, bustling tourist destination. Indeed, the sheer number of tourists every year make it the 3rd busiest destination in Europe. The only two which have more traffic are London and Paris. Benidorm holidays are known for providing incredible beaches, thriving nightlife and towering hotels, but it wasn't always this way. Until Pedro Zaragoza Orts, the protagonist of our tale, came along, Benidorm was a tiny, coastal fishing village. It'd a wonderful climate and magnificent mountains, but seemed destined to remain beautiful yet unknown.
In 1950, Zaragoza was appointed mayor. Recognising the potential of the spot, and knowing what developments have been occurring in northern Europe, he go about turning it right into a tourist hotspot. He began by arranging for water to be pumped to the village from ten miles away, ensuring a big enough supply for his vision. The next thing was to get touching major airlines in northern Europe and start encouraging the holiday makers. The slogan "sun and beach" was sent out, and planeloads of British tourists started initially to arrive. Cheap holidays to Benidorm were the newest tourist magnet, it seemed.www.cheap-london-escort-girls.com
As more and more tourists flooded in, they brought together an item that had become normal and commonplace in northern Europe, but in Franco's Spain caused uproar and went against the traditional Catholic values which were being enforced. The bikini hit Spain, but using it was forbidden. In 1953 though, Zaragoza allowed bikinis to be worn in Benidorm, saying that "you couldn't stop it."
The backlash was amazing. Members of the Civil Guard grappled with women in bikinis, escorting them from beaches and public areas, and Zaragoza was threatened with excommunication by the local archbishop. Until one morning, at 6AM, Zaragoza set off on his Vespa, making the eight hour visit to Madrid to ask Franco to offer his permission for bikinis to be worn in Benidorm. "I changed my shirt," he says, "but I went in to the General with my trousers spattered with motor oil... He backed me, and the bikini stayed."
But more liberal fashion policies aren't the sole reason for Benidorm's success. In 1954, Zaragoza created and enforced the'Plan de General de Ordenación ', which ensured every building site would have a place of land that wouldn't be useful for construction, but must be maintained as a somewhat plant-filled area, purely for leisure. This meant that Benidorm avoided going just how of other cities and being entirely swallowed by grey skyscrapers, and could maintain its lush, green appearance.
Benidorm's success today, and the sheer level of holidays to Benidorm every year, is just a testament to the work Zaragoza did, and his example was followed all across Spain. He proceeded to become director in multiple companies, as well as president of his province's council, a civil governor and a person in Parliament, but Benidorm will remain his legacy.