KEYNOTE SPEAKERS AT ACURIL 2020
ON DESIGN THINKING - 7-11 June 2020, Nassau, BAHAMAS
BETHA GUTSCHE
GUTSCHE is a Program Manager with WebJunction which is part of OCLC’s Membership and Research division. Her expertise is directly connected to the conference theme. The WebJunction division, with Betha’s active participation, has adapted the IDEO Design Thinking for Libraries Toolkit to make it accessible for libraries of any size or capacity, as demonstrated by OCLC’s Small Libraries Create Smart Spaces project and related courses. This methods and learning can be applied to all library types. Betha has given a number of presentations to different audiences on the topic and is expanding the application of design thinking well beyond space planning.
LAUREN PRESSLEY
PRESSLEY is the Director of the University of Washington Tacoma Library and is an Associate Dean of University Libraries. The University of Washington Tacoma is an Urban Serving University that is changing the face of its region architecturally, culturally, and economically.
Lauren currently serves as the Past President of the Association of College and Research Libraries, the higher education association for academic libraries and library workers, representing more than 10,000 individuals and libraries. Her President’s Program focused on organizational change in support of equity, diversity, and inclusion.She has served in several positions within the American Library Association (ALA), the Association of College and Research Libraries (ACRL), the Library Information Technology Association (LITA), the Horizon Project, and Library Pipeline.
PATTIE BELLE HASTINGS
HASTINGS is an artist, designer, professor and Co-Chair of Interactive Digital Design, Chairperson of the Visual and Performing Arts Department from 2010-13, in the Department of Interactive Media + Design, School of Communications at Quinnipiac University, in Hamden, Connecticut, USA. Graduate student mentorship/critique for the Interactive Communications at the Masters program of Interactive Media + Design.
ACURIL 2020 CALL FOR PRESENTATIONS EXTENDED
DESIGN THINKING IN LIBRARIES, ARCHIVES AND MUSEUMS:
REVOLUTIONIZING THE WAY WE DO BUSINESS
ACURIL 2020 BAHAMAS
Beach Tower Hotel, Atlantis Resort
7-11 June 2020
Submission of Abstracts DECEMBER 20, 2019
Notification of Acceptance JANUARY 24, 2020
Final paper due FEBRUARY 28, 2020
THE DESIGN THINKING PROCESS
Design thinking is a system that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business can convert into consumer value and market opportunity.
Tim Brown, IDEO
Design management has traditionally used a Design Thinking approach to develop compelling products and services that resonate with customers, consistently producing financial rewards, and building brand loyalty. But beyond customer-centric empathy, beyond creative iteration, beyond the bias to a maker mentality, design thinking has more to offer the modern organization as a means to cultivate creativity and innovation in an organization.
Design Thinking is Non-Denominational
Some of its concepts – teamwork, visualization and an emphasis on more creative research tools – are not the sole domain of the designer or design manager. Practiced throughout the organization, the collaborative pursuits between design and business create a powerful platform to both support incremental improvements (reduction in time to market, increased margin, better product/market mix) and to drive innovation.
Design Thinking is a Means to Align
Business succeeds best by optimizing the internal structure, governance, communication, tools and technologies they employ. But it doesn’t end there. When the internal culture aligns with the external brand offer, the enterprise is optimized for creativity, agility and efficacy.
Design Thinking is a Means to Deliver Creativity
The process of Design Thinking provides a common, customer-centric language to discuss the opportunities available to the organization. Problem framing, and the emergent thinking used during the exploration of the problem, allows design and business to develop a common understanding of both the challenge and possible solutions– together.
Design Thinking is a Predictive Mechanism
With a deep understanding of the external competitive and cultural landscape that is the fundamental ‘starting point’ of design thinking, the process itself can be a ‘hedge’ against the interruptive nature of technology and cultural shifts that foster game-changing start-ups like Airbnb, Twitter and Zipcar.
Design Thinking is Experiential
The Design Thinking philosophy creates solutions from a user-need perspective rather than through the conventional approach of defining a potential market, and force-fitting solutions.
The Potential Value of Design Thinking is Indisputable: it continues to be a useful tool to help understand and face complex challenges in which analytical approaches have proved insufficient. Yet design thinking can be viewed as a risky propositon for some commercial organizations.
Ironically, the VUCA (volatile, uncertain, complex and ambiguous) nature of the 21st century is exactly the right time for organizations to embrace design thinking.
Retrieved from https://www.dmi.org/general/custom.asp?page=WhatisDesignThink
Association of Caribbean University, Research and Institutional Libraries
Email: executivesecretariat@acuril.org
Website: http://acuril.org
Location: San Juan, Puerto Rico
Phone: (787)612-9343
Facebook: https://www.facebook.com/cibernotasacurilcybernotes