Singha Beer O'Clock

Beer or Cocktails.......or both?

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"Beer O'Clock; Beer or Cocktails?"

To help increase sales and presence of Singha, suggestion is presented to create a mini Singha beer cocktail menu.

How to Sell?

Options

a.) Offer these cocktails as add-ons to any free-flow event at the hotels. Provide training, cocktail recipe cards, menus, etc. Do this for the hotel.

b.) Get hotels to simply add them on as an add-on special menu to be offered

c.) Go after the venues with Happy Hours. Offer them the Singha cocktails in addition to Singha. Any bar doing a Happy Hour, offer the cocktails as special ad-ons.

d.) Thai night where the cocktails are simply part of a larger production. Thai bands. Thai music. Thai food.