Singha Beer O'Clock
Beer or Cocktails.......or both?
"Beer O'Clock; Beer or Cocktails?"
How to Sell?
a.) Offer these cocktails as add-ons to any free-flow event at the hotels. Provide training, cocktail recipe cards, menus, etc. Do this for the hotel.
b.) Get hotels to simply add them on as an add-on special menu to be offered
c.) Go after the venues with Happy Hours. Offer them the Singha cocktails in addition to Singha. Any bar doing a Happy Hour, offer the cocktails as special ad-ons.
d.) Thai night where the cocktails are simply part of a larger production. Thai bands. Thai music. Thai food.