Principles of Social Media

COM 293 -- Special Topics

Meets MWF 12:25-1:15

This course provides students with a thorough understanding of social media as it relates to the tools, history, theories, ethics and practice of communication.

Instructor: Dr. Kathleen Stansberry

Dr. Kathleen Stansberry is an assistant professor of public relations and social media at Cleveland State University. She earned her doctorate in Communication and Society from the University of Oregon in 2012 and her research addresses the intersection of public relations and online communities. She is particularly interested in the ways online publics build trust, develop influence and organize to pursue shared goals. Her work has been published in numerous peer-reviewed academic journals and she frequently speaks on the subject of online influence at professional conferences and industry events. Dr. Stansberry has worked in agency, corporate, and nonprofit public relations, most recently as the online community manager for the International Society for Technology in Education.

Office Hours: I am available in person or via Skype for one-on-one office hours on Mondays and Wednesdays between noon and 3 p.m. and by request.

Twitter Hashtag for Class: #CLESocMed

Through lectures, in-class activities, and assignments, students in this class will explore a diverse range of social media forms including blogs, virtual communities, wikis, mobile, and video and photo sharing sites. They will become familiar with basic social media research and analytics programs and understand how social media can be used as part of a strategic communication campaign.