Visual merchandiser
The role of a visual merchandiser
What is the role of a visual merchandiser?
The role of a visual merchandiser is extremely complex. It is a great role that involves creativity and a good eye for fashion. A visual merchandiser will dress mannequin and produce design ideas for displays, they will also develop floor plans. A VM has to sell the design on the manican to the customers, make things stand out and connect to the customers appeal.
Chanel shop window
Chanel Christmas shop window
Chanel shop window
A good example of Visual Merchandising
Zara Oxford street (VISUAL MERCHANDISING) - taken by me on the 12th September 2016
Responsibilities of a Visual Merchindiser
- Carrying out research on current and future trends in design and lifestyle
- Sourcing props, fabric , hardware, and lighting
- Maintaining a budget and negotiating with suppliers of visual materials
- Using artistic skills
- Leading and motivating teams to complete deadlines
- visiting braches to train in-store VM or sales teams
- carrying out comparison shops' to mantain awareness of other retailers' visual
mercindising
- working with architectural features of store space to take full advantage of the available room
Salary
Starting Salaries can range between 12,000 and 18,000 per annum, however this depends on the branch and your experience
Senior visual Merchandisers can earn between 20,000 and 25,000 for annum.
Visual merchandising directors could earn 60,000 and over for working at director or international levels.
The types of employers most likely to recruit Visual Merchandisers
- Fashion retailers
- Department stores
- Multiple high-street chain stores
- Larger independent high-street retailers
- Mail order companies
- Internet shopping providers
Bibliograpghy
Date released: 2016
by national careers service
Date accessed: 13th September
Date released: Unknown
https://www.prospects.ac.uk/job-profiles/visual-merchandiser
by Prospects
Date accessed: 13th September
Date released: 2 months ago
https://soundcloud.com/housemusic/magtfuld-pushing-buttons-heartbeat
by soundcloud
Date accessed: 14th September
Date released: Unknown
by google images
Date accessed: 13th September
Date released: Unknown
by google images
Date accessed: 13th September
Date released: Unknown
https://d1zqayhc1yz6oo.cloudfront.net/0f5d63a0cacc584fceced82de3a53e64.jpeg
by google images
Date accessed: 13th September
https://d1zqayhc1yz6oo.cloudfront.net/773e93c44ad069c8cd4a68cca2a26202.jpeg
by google images
Date accessed: 13th September
Skills/qaulities
Along with every great Job a set of skills is necessary, here are a few skills and qualities that would be required when becoming a Visual Merchandiser
- Great artistic skills
- Creativity and imagination
- Good communication skills
- The ability to work independently and also as part of a team
- Great stamina and energy
- Great IT skills
- Be able to concentrate well
- Have a flair for design and colour
- Be interested in art and design