Web Design

Web Design Surrey

Web Design

As a professional web design agency based in London, we are often asked by our clients when they shouldconsider upgrading their current website. For many businesses and individuals, upgrading their website can be a massive financial commitment, potentially using up their entire marketing budget. With this thought in mind, the reasoning for an overhaul needs to be right and make sense financially.

So what are the reasons for revamping your Web Design? Your website is representation of your business, it needs to support your core business strategy and activities. Overtime, businesses can change and this needs to be reflected in your website. If your current website does not support your business goals, then it will need updating to reflect this. Sometimes this may just involve some text changes or a new section added to the navigation.

The internet is forever changing, new technologies are allowing for more dynamic and functional web designs that are based around the visitor and user friendly. If your website is looking old and tired compared to your competitors, this may reflect poorly on your business and give the impression that you’re‘out of touch’. In addition, you want to look proficient, a dated website can give the impression that as a business you don’t care and can make you appear unprofessional. Your web design is often the first impression potential customers will have of your business, make it count!

A common problem with a lot of web designs is that they are not responsive (do not render properly on mobile and tablets). A lot of the internet is now accessed via smart devices, having a site that does not work properly with them will create usability issues and frustrate the visitor. In addition, Google gives preferences to mobile friendly sites when conducting searches.

Poor conversion and bounce rates are always a concern and need to be looked at if this is an issue with your website. Google analytics is a great software that can provide extremely useful information with regards to your site visitors. There are many issues for poor conversions, often this is due to usability issues. If this is the case, the web design needs to be re-evaluated. Make sure there are plenty of obvious call to action triggers, encouraging contact and interaction. One of the keys reasons people leave your site is usability, make the design functional, intuitive and fresh.

The inability to update your web design in-house, this is a common problem that should no longer be an issue with the number of free software packages out there such as WordPress. All new websites (depending upon complexity), should have a content management system allowing for internal updates. Not only does this save you the cost of using a third party, it also give you the ability to keep your web design up-to-date immediately.

Social media is playing an ever more important role with regards to the marketing and exposure of your website. If your current web design does not make use of this medium, you are missing out on potential customers. Not only does social media interaction increase your coverage, it can also help with your search engine optimisation.

Your competitors, it may not be your fault but they might be the reason for revamping your web design. If you site does not look as good as your main competitors, this mat reflect poorly in the eyes of your potential customers. For example, if you are hungry and there are two cafes over the road, neither of them you have used before, but the one on the right is freshly painted, clean windows, new sign and just been decked out inside. Which one will you try?

Above are just some of the reasons why you should consider revamping your current web design. If you would like to discuss any of the above or any online project please call ID Studio on +44 (0) 208 8948 5808, contact@netdreams.co.uk or visit our website www.netdreams.co.ukfor further information about our business and the services we offer.