Stakeholder Reputation Management

A Master Class on How to Engage & Manage your Stakeholders

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This 2 -day course shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relations. It examines amongst many things the steps, hints and practices necessary to build lasting collaborative relationships, which should ultimately result in a better reputation.

Based on a synthesis of ideas from community relations, marketing, strategic communication, reputation and stakeholder management, organizational change, sustainability and CSI thinking, it offers an integrated framework, as well as practical tools for developing new kinds of collaborative relationships.

It contains best practice to develop and implement a stakeholder reputation management engagement & communications plan and provides valuable advice to conform with Section 8.1 of the King 111 Code on Corporate Governance.

Stakeholder Reputation Management Master Class

Thursday, Feb. 21st 2013 at 8:30am to Friday, Feb. 22nd 2013 at 3pm

158 Bram Fischer Dr

Randburg, GP


Timetable – Day One & Two
Registration & Coffee 8.15am
Part One 8.30am – 10.00am
Morning tea 10.00am – 10.20am
Part Two 10.20am – 12.30pm
Luncheon 12.30pm – 1.30pm
Part Three 1.30pm – 3.00pm
Afternoon Tea 3.00pm – 3.20pm
Part Four 3.20pm – 5.00pm
Close of day 3.00pm on Day 2

Please note: The course will run according to start, finish and break times as listed, but the breakdown of each part of the daily agenda may not strictly match timetable.

Deon Binneman - The Presenter

Deon Binneman is a speaker, consultant and facilitator that helps organizations, industries and individuals to grow, sustain and protect their reputations. He has worked in 13 countries.

Please visit his website – for more information.

Full Course Outline

The full course outline is available here . If you would like to register, download the registration form and complete it ASAP to secure your place.

Comments by Previous Delegates

L. J. Mahlangu, Chairperson, Municipal Demarcation Board: The two days we spent on the course was probably the best investment of my time I have done in many years. The course was extremely useful and the group was great. Thumbs up for the Community of Practice (Stakeholder Reputation Group on Linkedin)

Juliet Mathebula, Marketing Manager, Standard Bank: "The Stakeholder Reputation Course is a must for any communications, marketing, Human resource, project manager, organizations …… the list goes on and on. It really gives one an edge when put what we have learned in practice. I have applied this since coming back and I have seen an increase in my relationship with the specialists who support my projects inspired to act, You have really opened my mind to think broadly and it reinforces better planning. It helps you to connect, create meaningful bonds as you will know what each stakeholder need to know – you share what they need to know, using the right media and at the right time. You are also able to anticipate possible areas of resistance/issues and deal them upfront. If this is the only career investment I make this year, then the money is well spent.

Seija Tyrninoksa; Country Representative for South Africa; International Red Cross Federation: Thank you for the opportunity to participate in your inspiring Stakeholder Reputation course this week! The dynamism, the opportunities, the emphasis on the importance on careful research, friendly and caring approach for the care of various stakeholders – the summary of the framework you presented for addressing stakeholder management was all very relevant and confirmed my personal believes and practice in the past in relation to our stakeholders with whom we are working in our field.

More reviews available here

Check out My Other Events

29 January – Product Recall Crisis Management workshop

11- 12 February Safeguarding Corporate Reputation – A Reputation Risk Management Master Class

5 – 6 March Crisis Communication Management Master Class