Menu of Experience, Skills & Expertise
A restaurant and foodservice management graduate whose efforts emphasize on brand development, culinary strategy & trend analysis. Christina is successful in marketing strategy, local store marketing, public relations, email campaigns and database management, social media marketing and the design and formation of business plans. Christina is an avid culinarian and francophile with a passion for cooking, eating and traveling.
Restaurant & Foodservice Management, B.S.
Rosen College of Hospitality Management, UCF
French Grammar & Language
La Sorbonne in Paris, France
LUMA on Park in Winter Park, FL
Drive individual projects through the agency, from the moment a project is added to the agency status report through the delivery of final materials. Responsible for setting initial project timelines, monitors the schedule and alerts all team members on recommended adjustments to ensure consistent on-time execution of agency work across all disciplines.
Ambassador & liaison to local businesses and community
by working with corporate partners to identify and evaluate opportunities for cross promotion to drive traffic and sales. Developed & implemented marketing initiatives and in store promotions generating over $150,000 in revenue through local store and internal marketing strategies, public relations, social media & email campaigns.
McDonald’s / Oerther Foods, Inc.
Assisted Vice President of Marketing and Director of Marketing of Central Florida’s largest franchisee on all levels of marketing for 25 area McDonald’s by promoting new test operations, conducted competitive analysis & action plans, tracked return on investments for marketing campaigns and graphic design of point of purchase materials.
CULINARY DEVELOPMENT ASSISTANT
Quantified Marketing Group
Conducted market and trend research to execute menu mix analysis, recipe development and menu engineering. Worked with the concept development and marketing strategy teams developeconceptual menus through trend research, competitive analysis, menu engineering and menu tastings.