What's Your Brand?

Video Creation Tools and Apps


Our goal at PALCS is to create a highly-personalized, integrated online learning experience that improves student outcomes. In this session, you will learn how easy it is to create your own engaging videos that feature you and your content!


QuickTime Player is an easy-to-use app for playing, viewing and interacting with audio and video files on your computer.

Recording video

  • You can make a movie using QuickTime Player and the built-in camera in your Mac. Just choose File > New Movie Recording. When the recording window appears, your iSight or FaceTime camera turns on (a green light appears by your Mac's built-in camera).
  • Press the circular record button once to start or stop your recording.

    Click the triangle icon to display a menu of additional options, such as whether to use your Mac's built-in camera or an external camera you've connected to your Mac, and what the finished quality of your recording should be.

How to Edit

  • Open your target video as you normally would, in Quicktime. Click on Edit in the menu bar and click on Trim. You will see a yellow bar highlighting the entire video, drag the yellow region to the area you want to keep and click Trim. Now, the area outside the yellow bar will be deleted.
  • If you want to split the video into multiple clips, go to Edit and click on Split Clip (or ⌘+Y). Here you can split it into as many pieces as you like. That way you can trim parts of the clip that you want to delete. You can even rearrange parts of a clip here if you want. If you want to add a clip, either go to edit and click on Insert Clip After Selection or simply drag a clip to the window. It’s that simple. There is an option for duplication; it might not be an elegant solution but you can create different workarounds using it.
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iMovie: A major production. Without the major production.

iMovie is a video editing application developed by Apple. With iMovie, you can import images, video and audio to create professional-looking movies

Exporting and Sharing

To export your video project as a movie file, follow these steps:

  1. Select the project and choose Share→Export Movie.

    A dialog appears with a grid showing the video picture sizes that work with different devices.

    Save the video project as a movie file.

  2. Type a name for the movie in the Export As field.

  3. Choose from the Where pop-up menu the location where you want to save the movie.

  4. Select a size for the video picture.

    To display the compression method, frame rate, streaming rate, and file size for a particular picture size, move the pointer over the letter i next to the pixel dimensions for that size.

  5. Click Export to save the file (or Cancel to cancel).

    After saving the file, you can use it with other applications or import it back into iMovie.

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  • Content created in one app transferred to and enhanced by a second app and sometimes third.