Advertising is everywhere!
You can find advertisements on television, the radio, magazines, newspapers, stores, the World Wide Web, billboards, and even on buses. The average person is exposed to more than 2,000 advertisements a week!
The two main types of advertising
The two main types of advertising is promotional and institutional advertising.
What is media?
Media is the agencies, means, or instruments used to convey advertising messages to the public. The4 general categories of advertising media are print, broadcast, online, and specialty.
Online advertising involves placing advertising messages on the Internet. Most online advertising appears as banner ads. A banner ad is usually a wide, shallow rectangle seen at the top or bottom of web pages which takes the user to the advertisers web page if clicked it's the mouse.
Example: An advertisement on the computer talking about Gieco Insurance.