Trade Show 2013
Lessons Learned -Sara Q
The Trade Show experience
Trade Show was the year end project of Year 2 IBT, which everyone looked forward to. Trade Show was an amazing experience as well as a learning opportunity for me, personally. I acquired skills I would not have other wise and experienced what it actually feels like to be an entrepreneur in the real world. Since the majority of people who attended Trade Show I was not familiar with made the experience even more real. It was definitely one of my most memorable days at Allan A Martin Senior Public School and I will remember it fora lifetime.
Post Trade Show feelings
Although fun, Trade Show was a lot of work and personally I am glad it is over and done with. I am fairly happy with the way everything played out, but like always there are some improvements that could be made, per say I was to do it over. I am proud of the way my company made sales and the reaction of the customers added to my joy.
Some of the new skills I have acquired
Standing Out
making your company stand out is crucial to gain sales and be successful while selling at Trade Show since other companies might be selling similar products
Speaking to Strangers Comfortably
At Trade Show majority of your customers are people you do not know therefore being able to communicate with them easily is the best way to make a sale
Depending on Others
Depending on your Trade Show partner(s) is the best way to get work done and be prepared for when Trade Show roles around since you both need to share the work
"One of the most memorable experiences of my life."
What I would do differently
If I got the chance to go through the Trade Show process over again here are the following changes i would make:
- Not sell pre made products, only make them in front of the customers.
- Let my partner stay home and manufacture day before
- Start working on the backboard in earlier February
- Edit the business plan more thoroughly
- Pay more attention to smaller details (name cards, business cards, etc)